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And while the "boy's" kit promises to boost your brain... the "girl's" kit promise to relax you and let you experiment with different fragrances. The boy's box is also covered with words like "go wild" and "erupt" and "blow your mind,"while the only thing that promises to be exciting about the girl's is the foaming and frothing of bubbles.
When you stop at feministing, check out even MORE examples of sexist packaging for young girls/boys products. And it starts at Playskool and just continues... actually, it probably starts the minute the doctor says, "It's a girl."
As soon as the "Helmet Heroes" commercial was done (and we were finished giggling at the dad "behind bars") I said to Sexy Boyfriend, "Why can't HER imagination be racing?"
He sort of snorted at me, "You WOULD notice that."
Yeah I would. And I'm kinda pissed that he doesn't. I get really sick of people brushing it off as 'no big deal' when we just went through an election that had some of the worst open displays of sexism and misogyny our country has seen in YEARS. Don't tell me that all these antiquated ideas about sex and gender and the so-called limitations thereof (what girls can't do etc) doesn't have REAL ramifications.
Luckily, I saw this video on CNN today about two high school girls who play football on their school team. Yes, they wear heels and like to shop but they are assets to the team and even wish they could tackle. That representation is much more truthful. Girls can still be girls (whatever that means) even while playing football in the mud, experimenting with chemistry and running for President!
I came across your blog because I was upset at something I heard on y94. Not sure if they created it, but they played it.
It was like a fake PSA, where this man was talking about hating this girl at work because she had "let herself go" and she now had a "muffin top." It ended with "This message paid for by the 'I want something nice to look at when I come into work Committee'"
I was so hurt and outraged. Who's this guy to say what's attractive? and to say that women are only at work to give him and other men "something nice to look at."
I emailed the studio... I'm not sure what else to do...
thanks for listening :)