You don't have to be rude, or full out boycott *(unless you're that pissed, in which case, hey go for it)* -- but mediums like newspaper, radio and TV are all about serving the consumer. They want you to read, watch, listen to THEIR stuff. And if they are doing something to turn people off, they want to know!
I communicated with local Top 40 radio station, Y94 once before about something that didn't sit right with me -- was it effective - meh, who knows. But I said my piece and they know that one listener took offense.
Recently, I got an updated comment to that entry saying:
I came across your blog because I was upset at something I heard on y94. Not sure if they created it, but they played it.
It was like a fake PSA, where this man was talking about hating this girl at work because she had "let herself go" and she now had a "muffin top." It ended with "This message paid for by the 'I want something nice to look at when I come into work Committee'"
I was so hurt and outraged. Who's this guy to say what's attractive? and to say that women are only at work to give him and other men "something nice to look at."
I emailed the studio... I'm not sure what else to do...
thanks for listening :)
I have not heard this ad but it sounds like a bucket of stupid. I want to commend the listener for voicing his/her concern to the station. Too often I think people feel like they have to just take hurtful or abusive images/messages because, "What can we do?"
You can speak up!! You might be mocked for having 'no sense of humor' but no one can accuse you of lacking courage.
And remember, sometimes if enough people speak up about something offensive, the good side wins!
PS: Thanks to the visitor who commented on my blog and who did a courageous thing by contacting the studio. I hope you got a pleasant response!